The aroma spectrum
Six main aroma profiles, each a family of terpenes, the compounds behind how a strain smells. A simple way to explore by feeling. Descriptions are sensory and subjective; individual experiences vary.*
The Six Main Profiles
Pick a color and step inside. Each profile is a family of terpenes with its own character, sensory and subjective, so trust your own nose.
Why does one Indica feel so different from another?
Sativa, Indica, and Hybrid are broad buckets, and growers apply them loosely. Two jars can wear the exact same name and feel like opposites, because the label never captured the chemistry in the first place.
What actually shapes how a strain reads is its terpene profile, the mix of aromatic compounds the plant makes. That is what the six colors decode. Same old label, different color, different feeling.
The name tells you what someone called it. The color tells you what is inside.
Flavor Starts Here
Meet distillate: a highly refined cannabis extract made for versatility. Its mild starting flavor leaves room for terpenes to bring each product’s personality to life. Explore the flavors and find your favorite.
Explore distillateRead the spectrum, not the label
Strain names travel badly from grower to grower. Aroma is more honest, it comes straight from the plant's terpenes. Here's the shorthand.
Terpenes
The aromatic compounds a cannabis plant makes, the same family that gives citrus, pine, and lavender their scent. They're what you actually smell when you open a jar.
Profiles
We group common terpene combinations into six color-coded families, each with its own emblem. It's a simpler map than memorizing a hundred strain names.
Shop by feeling
Follow the profile that appeals to you, then ask a budtender to point you to that shelf. Aroma is personal, so let your own senses lead.
Let your nose lead
Explore the full menu and our budtenders will happily walk you across the spectrum until something smells right. No wrong answers.
*Aroma profiles describe scent, not medical outcomes. Nothing here is a health claim. Profile matching rolls out as our lab terpene data expands.
Category assignments are provided by Strain Data Project™, a data-driven categorization system based on analysis of strain composition. Strain Data Project™ provides product categorization only and does not make claims regarding expected effects or individual consumer experiences. Any descriptions of potential effects presented here are provided independently by Craft Cannabis.
